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Radio Advertising Bureau

Search RAB case studies

Warc.com includes a selection of RAB case studies demonstrating radio advertising effectiveness.
   
Date Range:    to  
www.rab.co.uk

The RAB is funded by UK Commercial Radio stations and provides a free, impartial and confidential service to national advertisers and their agencies to help guide them towards effective advertising on Commercial Radio.


The RAB’s areas of activity include:
  • Media Planning Services: media plans, advice and analysis for media planners
  • Case Studies: over 200 examples of the effective use of radio advertising (now also available on Warc)
  • Consultancy: experienced consultants providing strategic help and advice on radio advertising
  • Radio Ads: access to all national radio advertisements via www.radio-ads.co.uk
  • Events: an annual conference and regular media seminars and creative workshops
  • Publications: guides to different aspects of Commercial Radio, the Understanding Radio compendium as well as a range of other specialist publications
  • Radio Marketplace: quarterly reports on Commercial Radio revenues and audiences, regularly updated digests of industry forecasts and monthly updates on the main advertisers, brands, buying points and product sectors on Commercial Radio
  • Stations Information: a database of sales and stations information
  • Training: specially tailored seminars for media planners and buyers, account handlers and national advertisers

For full details about the RAB and the services it provides, visit RAB Online at www.rab.co.uk.

  

 

 

Contact Details

The Radio Advertising Bureau
4th Floor
5 Golden Square
London
W1V 7AD
UK

t: +44 (0) 20 3206 7888
f: +44 (0) 20 3206 7801
e: info@rab.co.uk