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Home > Recommended Cases > Industries > Retail

Recommended Cases – Retail

Browse Recommended Cases of how leading retail brands achieve key marketing objectives. Each report focuses on a specific marketing objective and industry sector and summarises relevant campaign case studies – including business challenge, brand strategy, campaign solution and commercial results.

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Industry Sector

Retail (18)
Leisure and entertainment (7)
Food (7)
Wearing apparel (2)
Household and domestic (1)

Brand

Tesco (3)
McDonald's (3)
Domino's (3)
Bakers Delight (3)
Liverpool ONE (3)

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United States (14)
United Kingdom (12)
Canada (5)
Australia (5)
New Zealand (4)

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Mobile Effectiveness (Retail)

Recommended Cases, January 2013

This document highlights best practice in using mobile advertising in the retail sector with cases from New Balance (South Korea), Nickelodeon Universe (USA), Seiyu-Walmart (Japan) and The North Face (China).
View Summary

Summary
This document highlights best practice in using mobile advertising in the retail sector with cases from New Balance (South Korea), Nickelodeon Universe (USA), Seiyu-Walmart (Japan) and The North Face (China).

Product Placement Effectiveness (Retail)

Recommended Cases, January 2013

Learn how retail sector experts use product placement effectively in this document with cases from Zappos.com (USA), Red Packet (Hong Kong), Sears (USA) and Coleman Company (USA).
View Summary

Summary
Learn how retail sector experts use product placement effectively in this document with cases from Zappos.com (USA), Red Packet (Hong Kong), Sears (USA) and Coleman Company (USA).

In-store Effectiveness (Retail)

Recommended Cases, January 2013

This document highlights best practice in using in-store marketing effectively in the retail sector with cases from Slurpee (Australia), Bakers Delight (Australia), Sainsbury (UK) and Ariel Edeka (Germany).
View Summary

Summary
This document highlights best practice in using in-store marketing effectively in the retail sector with cases from Slurpee (Australia), Bakers Delight (Australia), Sainsbury (UK) and Ariel Edeka (Germany).

In-store Effectiveness (Restaurants)

Recommended Cases, January 2013

Learn how restaurant sector experts use in-store marketing effectively in this document with cases from McDonald's (India), KFC (UK), Burger King (Brazil) and Taco Bell (USA).
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Summary
Learn how restaurant sector experts use in-store marketing effectively in this document with cases from McDonald's (India), KFC (UK), Burger King (Brazil) and Taco Bell (USA).

Social Media Effectiveness (Restaurants)

Recommended Cases, October 2012

This document, featuring case studies from Buffalo Wild Wings (USA), Red Lobster (USA), McDonald’s (Hong Kong) and Domino’s Pizza (USA), is a collection of Warc's best case studies on Social Media Effectiveness in the retail category.
View Summary

Summary
This document, featuring case studies from Buffalo Wild Wings (USA), Red Lobster (USA), McDonald’s (Hong Kong) and Domino’s Pizza (USA), is a collection of Warc's best case studies on Social Media Effectiveness in the retail category.

Radio Effectiveness (Retail)

Recommended Cases, October 2012

Ikea (Canada), Liverpool ONE (UK), Réno-Dépôt (Canada) and Super Liquor (New Zealand) are included in this collection of Warc's best case studies on Radio Effectiveness in the retail category.
View Summary

Summary
Ikea (Canada), Liverpool ONE (UK), Réno-Dépôt (Canada) and Super Liquor (New Zealand) are included in this collection of Warc's best case studies on Radio Effectiveness in the retail category.

Increase Sales (Department Stores)

Recommended Cases, July 2012

This document, featuring case studies from Macy's (USA), Marks & Spencer (UK), Makro Cash & Carry (Belgium) and Kmart (USA), is a collection of Warc's best case studies on how to increase sales in department stores.
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Summary
This document, featuring case studies from Macy's (USA), Marks & Spencer (UK), Makro Cash & Carry (Belgium) and Kmart (USA), is a collection of Warc's best case studies on how to increase sales in department stores.

Increase Sales (Online & Mail Order)

Recommended Cases, July 2012

This document, featuring case studies from eBay (Australia & New Zealand), Zappos.com (USA), Shop Direct Group - Very.co.uk (UK), and Carrefour (Spain), is a collection of Warc's best case studies on how to increase sales in online and mail order retail.
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Summary
This document, featuring case studies from eBay (Australia & New Zealand), Zappos.com (USA), Shop Direct Group - Very.co.uk (UK), and Carrefour (Spain), is a collection of Warc's best case studies on how to increase sales in online and mail order retail.

Gain Customers (Clothing)

Recommended Cases, May 2012

Featuring case studies from French Connection (Worldwide), The North Face (China), Liverpool ONE (UK) and Sears (USA), this Recommended Cases document summarises Warc's best case studies on how to gain customers in clothing.
View Summary

Summary
Featuring case studies from French Connection (Worldwide), The North Face (China), Liverpool ONE (UK) and Sears (USA), this Recommended Cases document summarises Warc's best case studies on how to gain customers in clothing.

Increase Sales (Clothing)

Recommended Cases, May 2012

Case studies from Lee (China), Liverpool ONE (UK), Bonds (Australia), and Farmers Trading Co (New Zealand) are summarised in this Recommended Cases document, showcasing Warc's best case studies on how to increase sales in clothing and fashion.
View Summary

Summary
Case studies from Lee (China), Liverpool ONE (UK), Bonds (Australia), and Farmers Trading Co (New Zealand) are summarised in this Recommended Cases document, showcasing Warc's best case studies on how to increase sales in clothing and fashion.

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Alcoholic Drinks Apparel & Accessories Automotive Financial Services Food Government & Non-profit Household & Domestic Luxury Media & Entertainment Pharmaceutical & Health Retail Soft Drinks Telecoms Tobacco Toiletries & Cosmetics Travel & Tourism Utilities

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Recommended Cases – Retail

Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities

Consumers
Data
Geographies
Main Media
Marketing
Other Channels

Company Profiles
Best Practice
Briefings