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This Topic Page covers all aspects of product placement, with short cuts to latest case studies, articles and videos. The Warc Briefing provides an overview of techniques and trends. Hit the View All buttons to search within lists of product placement papers. This page is updated when we publish relevant new material.
Factors influencing product placement strategy
Product Placement
Warc's pick of the most effective case studies
Product placement Marketing theories and trends
Kraft Hockeyville
How a Kraft tie up with the NHL and CBC engaged Canadians